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Godzilla Eats Fiats in New Ad

godzilla-fiatFiat showcased their lineup of small cars and furthered the promotion of its 500L crossover by letting Godzilla eat them up in the new ad.

The 30-second cinematic commercial shows a red Fiat swerving through the streets of a devastated U.S. city before getting picked up and swallowed by Godzilla. The giant lizard swallowed another Fiat minicar soon after which made a soldier on a helicopter think “he’s craving Italian.”

But when Godzilla tries to devour a yellow 5-door Fiat 500L, complete with five passengers inside, he could not swallow the whole thing and eventually lets out the crossover. A voiceover then says that the vehicle “is a lot bigger than you think.” Meanwhile, a fine print at the bottom part of the video assures that the scene “didn’t actually happen.”

The commercial was made by Moving Picture Company, the same company that created the visual effects in Godzilla which will hit movie screens on May 16.

The new American take on the Japanese iconic film stars Breaking Bad’s Bryan Cranston as Ken Watanabe, and Elizabeth Olsen.

This is not the first time Fiat used popular culture for promotion. It launched a music-video commercial last year called “Sexy People (The Fiat Song)” featuring rapper Pitbull. The Italian automaker also put out an ad on ESPN The Magazine’s Body Issue where it featured nude models for its 500 Abarth Cabrio.

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